June 2024
Content as a USP: The Secret Ingredient for Standout AI
Imagine a future where everyone's interaction with technology happens through an AI agent so advanced that distinguishing between the largest foundational models becomes nearly impossible.
The superiority of one model over another is less important than the overall user experience provided by the product.
As this future unfolds, the business model of the creative industries will go through a dramatic shift. Consumers, increasingly reliant on AI, will seek insights on a range of topics—from global affairs to local events, book recommendations to quality video content.
Despite the advancements in AI, the need for human-generated content will persist. Billions of tokens, benchmark results, and endless updates—terms like "Version 1.5" or "Turbo 3" mean little to everyday users, who are more concerned with staying informed, discovering content, and exploring new forms of media without the hassle of copyright concerns. What users truly desire is an enriching, effortless experience.
However, without fair compensation, creatives won't sustain the free flow of content that enriches these AI platforms. The trend towards paywalls and exclusive access—designed to protect creators’ earnings and restrict content scraping—threatens to stifle the widespread adoption and excitement surrounding these new platforms.
This approach leads to a deadlock that benefits no one.
A robust licensing ecosystem can resolve this deadlock by creating symbiosis between AI companies and the creative industries. By establishing fair and transparent mechanisms for licensing creative content, both parties can thrive:
AI companies gain access to high-quality, diverse content that enhances their products and differentiates them in a competitive market. Want to become the go-to place for news? Get exclusive licenses from the biggest and best news agencies. Want your users to generate new music?
Creatives receive compensation and recognition for their work, encouraging continual production and innovation in content creation. They expand their reach to their audience by being available on the biggest new AI platforms.
Such an ecosystem not only supports the economic viability of the creative sectors but also ensures that AI technologies remain rich, diverse, and deeply integrated into the fabric of daily life. As we move forward, it's crucial that both AI developers and content creators collaborate to cultivate a balanced, mutually beneficial landscape that fuels the next wave of technological advancement.
What was the key difference between Napster and Spotify? The licensing.
For more insights and to learn how we can assist with your AI data needs, get in touch contact@gavaleer.com.
